Category: Coffee
Private label is seen as pejorative, yet in definition it’s a collaboration between roaster & colleague. Defying this norm, we’ve created public label as a celebration of this partnership. A public arm in arm product uniting two brands in financial friendship. This coffee was uniquely sourced, roasted & defined in partnership with Everybody's Busy.
The "public label" concept on the bag made me feel like I was part of the roasting story, not just a customer. The beans arrived whole and smelled deeply of roasted cocoa right after opening.
The whole "public label" idea really hooked me, and the beans themselves delivered—the roast feels carefully balanced, not bitter at all. I've already brewed two bags this week and it's become my morning go-to.
The collaborative story behind this coffee got me curious, and the roast itself doesn’t disappoint—smooth enough to sip black but with a finish that holds up to a splash of milk. The bag’s got a nice, understated vibe that fits my kitchen counter. I’ve already reordered.
