Category: Café
La marca privada se considera peyorativa, pero en definición es una colaboración entre el tostador y el colega. Desafiando esta norma, hemos creado la marca pública como una celebración de esta asociación. Un producto público codo con codo que une dos marcas en una amistad financiera. Este café fue obtenido, tostado y definido de manera única en colaboración con Squibb.
The bag arrived and the beans are impossibly fresh—you can smell the roast the second you tear the seal. I brewed a cup this morning and it's got that smooth, rounded body that makes you slow down and actually taste it.
The label concept caught my eye—"public label" as a celebration of the roaster-colleague partnership feels genuinely thoughtful, not just marketing fluff. The coffee itself brews up smooth with a nice depth that made my morning routine feel a bit more intentional. Glad I gave this collaboration a sh
I was skeptical about the whole "private label" thing, but this coffee feels like a genuine collaboration—the roast is smooth and doesn’t turn bitter even when it cools down. Honestly, it’s become my daily morning ritual, and I’m already on my second bag.
