Category: Coffee
Private label is seen as pejorative, yet in definition it’s a collaboration between roaster & colleague. Defying this norm, we’ve created public label as a celebration of this partnership. A public arm in arm product uniting two brands in financial friendship. This coffee was uniquely sourced, roasted & defined in partnership with Squibb.
The bag arrived and the beans are impossibly fresh—you can smell the roast the second you tear the seal. I brewed a cup this morning and it's got that smooth, rounded body that makes you slow down and actually taste it.
The label concept caught my eye—"public label" as a celebration of the roaster-colleague partnership feels genuinely thoughtful, not just marketing fluff. The coffee itself brews up smooth with a nice depth that made my morning routine feel a bit more intentional. Glad I gave this collaboration a sh
I was skeptical about the whole "private label" thing, but this coffee feels like a genuine collaboration—the roast is smooth and doesn’t turn bitter even when it cools down. Honestly, it’s become my daily morning ritual, and I’m already on my second bag.
