Category: Caffè
Il private label è spesso visto in modo negativo, ma in realtà è una collaborazione tra torrefattore e collega. Sfidando questa norma, abbiamo creato il public label come celebrazione di questa partnership. Un prodotto che unisce due marchi in un'amicizia finanziaria. Questo caffè è stato selezionato, tostato e definito in collaborazione con Squibb.
The bag arrived and the beans are impossibly fresh—you can smell the roast the second you tear the seal. I brewed a cup this morning and it's got that smooth, rounded body that makes you slow down and actually taste it.
The label concept caught my eye—"public label" as a celebration of the roaster-colleague partnership feels genuinely thoughtful, not just marketing fluff. The coffee itself brews up smooth with a nice depth that made my morning routine feel a bit more intentional. Glad I gave this collaboration a sh
I was skeptical about the whole "private label" thing, but this coffee feels like a genuine collaboration—the roast is smooth and doesn’t turn bitter even when it cools down. Honestly, it’s become my daily morning ritual, and I’m already on my second bag.
